Cavall
Mobile ERP application dedicated to the equestrian sector.
Creation of the visual identity of the application: logo, color palette, and artistic direction. Interface design for mobile and desktop, with the goal of providing a smooth, clear, and easy-to-use experience.
OmyBak Campaign
Awareness campaign on back pain and promotion of back health.
Back pain affects a large portion of the population and is one of the leading causes of disability and loss of productivity.
It is estimated that around 80% of people will experience an episode of back pain at some point in their lives.
Despite its frequency, this issue remains poorly understood, both in terms of its causes and the preventive measures that should be taken.
Awarness Campaign for biking with headphones
"Silence is Worth it"
Two campaigns oriented around safety riding bicycles in the city with headphones in.
The first campaign aimed for the American audience is filmed around a thanksgiving dinner where a family was biking to the even unconcsious that at the next turn she would not hear the car coming her way. The add finishes on the empty seat at the dinner table. Subtle but clear message.
The second campaign aimed for the British audience is filmed around a love story where a young love story misses its opportunity because the biker did not hear the love of his life call him and he biked away in the distance.
Both campaigns are suppose to establish shock, and be memorable.
